Lisa Wright is a qualified ADI, business mentor, and founder of The DWL Collective — a modern driving school that takes learners to the test centre and beyond.
After building her own independent brand from the ground up — and surviving the mess that is most instructor training — Lisa now helps others cut through the noise, avoid burnout, and build something real.

She started out under a franchise, but it was always just a stepping stone. From day one, her goal was independence — knowing it’s the only way to grow a business that’s scalable, profitable, and genuinely satisfying.

She’s known for her no-nonsense approach, creative flair, and her mission to modernise the industry — one fearless instructor at a time.